trust & integrity
Not all financial professionals are fiduciaries, but we are. When it comes to managing wealth, we think you deserve the best when it comes to trust and integrity. There is a lot of confusion about what responsibilities are required by a fiduciary. This is how the Securities and Exchange Commission describes a fiduciary's responsibilities * :
From l to r: Christopher Lloyd, CFP; Robert Lloyd, CFA
1. Has a fundamental obligation to act in the best interest of their clients and to provide investment advice in their client's best interests.
2. Owes a duty of undivided loyalty and utmost good faith.
3. Does not engage in any activity in conflict with the interest of any client and takes steps reasonably necessary to fulfill their obligations.
4. Employs reasonable care to avoid misleading clients and provides full and fair disclosure of all material facts to clients and prospective clients.
5. Eliminates, or at least discloses, all conflicts of interest that might incline you – consciously or unconsciously - to render advice that is not disinterested.
6. Does not use client assets for their own benefit or those of other clients, at least without consent.